Ad Changing Minds?
Studies have shown teenager are more likely to smoke if an adult figure in their live smokes, like their mother, father, grandparent, etc… I don’t think an ad is going to make a difference in the way a teenager see smoking.
I was a teen smoker, all my friends smoke but a few. The few that didn’t smoke had parents that didn’t smoke. I feel that teenager whom have parent or an adult in their house hold that smoke are way more likely to smoke, due to the fact that they have a way to get cigarettes. I don’t smoke today, but when I was a teenager an ad would have never made in effect on the way I seen smoking.
Anti-smoking campaigns, like Phillip Morris’s prevention ad tells youth to “Think. Don’t Smoke.” I see this ad to be positive and have nothing but the best of attention. Being an effective ad is a whole another issues. Most teen, speaking only for my friends, older and young brothers and myself, an ad would have never made impacted on our lives. Teenagers think that they know everything and don’t want to listen to what anyone else as to say.
It’s really sad, to say that teenagers have a “whatever approach,” but most teens do. I think if they are thinking about smoking then they are going to try it. Teenager want to live their lives and trying things like smoking or drinking, which is everywhere in high school those days. The teenagers that don’t follow others are the ones who have parents that don’t do those things.
There are many anti-smoking ads those days that are pay for by the cigarette companies, may have an effect on the way that a teenager sees smoking. I just know how my friends and I thought when we were freshman in high school; we want to be “cool” and belonged to a “group.” I never fit in to a group, I had a few close friends and never liked school, so it meant for me to skip a lot and while skipping I started smoking.
So for me, teenagers need to have positive friends and positive role moles to help them develop who they want to be. I truly feel that teenager don’t care about an ad, most of the time they don’t care a homework or school at all. High school can be one of the hardest times in a person live and most of teenagers stop caring about reading or school work. I feel that teenagers just want to be a “cool kid” and will do anything to fit in with a group. It’s a sad reality to think that most teenagers aren’t going to see this ad as positive or see this ad as having an good side, mostly just seen as WHATEVER!